Fifty two weekly tips that walk you through building a business story from a blank page to a powerful communication that engages your audience. Short enough to read on the way into a meeting. Specific enough to use when you enter the room.
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52 weekly tips 5 minutes to read Free, always
Storytelling isn't a thing you learn in an afternoon. It's a set of techniques you get better at by using them, one at a time, on real stories you actually have to tell. So we broke it up, in the order you'd actually build a story.
Your core message, your personal brand, a great opening line, and the story arc that carries an audience from beginning to resolution.
Five rounds of editing, from a rough first draft that nobody else sees to a story that earns every second of your audience's attention.
Tone, voice, and presence, adapted for the room you're actually in. A conference stage, a video call, and a Monday team meeting each ask for something different.
As an example of what you can expect, this is our tip on your opening line, annotated with the common elements in every tip. Click on the pictre to see the full tip and how we've made each tip easy to understand.
While each tip stands on its own, the book is a powerful companion. Each tip references a section or chapter from the book to go further. The tips act as a weekly reminder to actually use what you've read.
You can buy your copy of The Story Connection directly from us here, or at the following retailers.
Sign up for the 52 weekly tips below. There's no cost, and you can unscubscribe anytime. Your first tip will arrive tomorrow, and then you'll receive a new tip every Monday to enhance your storytelling skills.